Our Philosophy

Transforming your business

From our offices in Los Angeles and New York, we serve customers across North America and Europe. Focusing on leading-edge technology, we are powerful enough to gather critical intelligence and continually pioneer new technologies that improve our accuracy and results. Yet, as an entrepreneurial business, we remain flexible and customer-focused. Our goal is to exceed client expectations and deliver hands-on, individualized attention.

Our Services

Expand your Reach

OMI’s Master B2B File contains multi-channel marketing data that provides offline data with verified business email addresses (95% average accuracy). Leveraging multiple data sources and proprietary matching and quality algorithms, we provide the freshest data in the industry to help you achieve optimal marketing results.

Sourcing the Data

at the Right Time

While OMI has spent a decade understanding how to compile quality and accurate email data, we have also spent an equal amount of time understanding how to bring together the best data elements that allow our customers to market better to their customers. Providing you with quality data, email marketing services and a full complement of analytical services to help your business grow is what we are passionate about.

Contact Us

We welcome your interest in OMI

Please contact us to discuss how we can help you develop and execute on a sound multi-channel marketing strategy.

request@outwardmedia.com

(310)274-5312

9229 West Sunset Blvd
Suite 410
Los Angeles, CA 90069


About OMI

Based in Los Angeles, OMI is committed to providing businesses of all sizes with multi-channel marketing campaign data that identify your best prospects and generate qualified leads for customer conversion.

OMI pioneered using B2B email in acquisition campaigns, and in 2004, we introduced the data-license model and turned the industry on its ear by allowing clients to license our data for unlimited use - thus creating immediate ROI by eliminating the list rental model. Additionally, as prospects convert to customers, the license switches to perpetual - so our clients own their customer email data into perpetuity.

MEET OUR EXECUTIVES

Team Member

Paula ChiocchiPresident and Founder

Paula Chiocchi, CEO and founder of OMI, is an award-winning marketing industry veteran whose mission is to help businesses realize their full potential by effectively reaching their target audiences and converting more prospects into customers. more

Under her direction, OMI provides Fortune 1000 firms and other clients fresh, accurate contact data to fuel outbound marketing initiatives and drive sales and profits. An expert and innovator in multi-channel marketing data, Paula has established OMI as a leader in comprehensive email campaign management services. Along with her growing team, her goal is to assist clients in successfully navigating the complex email channel by offering hands-on guidance combined with the highest levels of email deliverability and marketing ROI. Paula began her career with Dun & Bradstreet and developed her skills by creating direct mail, online advertising and email campaigns for leading mortgage companies, financial institutions, telecom, software, online gaming sites, sweepstakes enterprises and e-commerce companies.

2016 Stevie Winner
Team Member

James FedolfiVP, Product Development

As a successful entrepreneur, James has lead numerous marketing firms to success. more

James believes that if you use quality measures when compiling data, you will lead the industry in providing the best data to fuel direct marketing campaigns. A pioneer in data quality, James scans the marketplace for relevant new data sources that will build OMI’s Business and Consumer databases.
A longtime believer in the power of multi-channel marketing, James has helped to create traditional and digital marketing solutions that can utilize multiple channels for improved campaign effectiveness. James also leads our Technology team so that all of our proprietary technology and processes are kept secure — along with all of our data. He has pulled from the best minds in Technology to support him in this task. As a result, our Technology team is solid and growing, as is our business. These experts work tirelessly to ensure that we continue to improve our processes and our technology in order to bring the best and freshest data and services to our Clients.
As a successful entrepreneur, James has lead other marketing firms to success over the past 15 years. At leading-edge marketing firms such as eContacts and Metanex, James inserted his stamp of success. Always keeping a critical eye on the quality of the data assets, and the processes that were utilized to create them, James set up both companies to be successful before joining OMI. At OMI, James continues this legacy by focusing on the quality of our data, services, technology and processes. He is located in OMI’s New York office.

Team Member

MIKE STARLINGProgrammer

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Team Member

Jon-Thomas RoystonAccount Manager

JT joined OMI in 2015 and has quickly risen to a leadership position within the company. more

Backed by a strong background in business marketing, he is passionate about serving OMI clients to ensure their data-driven marketing initiatives earn optimum results and achieve the highest levels of ROI.

At OMI, JT holds responsibility for key accounts, overseeing the successful implementation of client acquisition campaigns, from start to finish. His areas of expertise include onboarding new OMI clients, managing email marketing campaigns, handling data and campaign reporting, and more. As an overall project and client management leader, he takes great pride in meeting and exceeding customer expectations.

JT earned a bachelor’s degree in business marketing from Concordia University Irvine, where he participated in athletics and played an active role in several service organizations. OMI is fortunate to have him on our team!

2014 Stevie Winner
Team Member

Jahiro Godinez Associate Account Manager –               Channel Partners

Jahiro Godinez joined the OMI team in 2015 and today serves as Associate Account Manager more

for the company’s North American channel partner program. In this strategic role, he ensures success for OMI clients via marketing campaigns that target and drive growth for their solution provider partners. Leading up to this position, he managed direct channel efforts for a leading wireless telecommunications provider, working with the OMI team to achieve the highest levels of email marketing ROI.

Jahiro understands how to map email data needs to email marketing program requirements, and is OMI’s point person for the most critical and scalable campaigns the company is executing today. Before joining OMI, Jahiro served in a sales and marketing capacity with both Costco and Sam’s Clubs. He earned a bachelor’s degree in biology from Stanislaus State University.

Team Member

Millie Trachtenberg Operations Manager              

Millie joined OMI in 2017 as operations manager to ensure a smooth-running business environment for the OMI team. more

In addition to overseeing operations, she provides a wide range of client support services and also handles social media responsibilities for OMI. A team player who is focused on customer retention, Millie's background includes work in the cable industry, where she served in sales and customer service positions including a stint in New York City with the largest cable company in the U.S. Northeast. In her spare time, she enjoys pursuing an acting career and has landed a number of very fun roles. Millie earned a bachelor's degree in communications from C.W. Post College.

Team Member

Angel Pizano-Hernandez Account                                                           Coordinator

Angel joined OMI in 2017 as Account Coordinator to support email marketing campaigns for our more

largest accounts and help produce the best possible results for clients. He efficiently maintains all campaign calendars and works with our staff to deliver creative assets on time or ahead of schedule. Angel recognizes the importance of organization and attention to detail, and uses his skills to provide proactive reporting and accurate campaign tracking for clients.

A fast learner who has quickly become an integral part of the OMI team, Angel has a background in marketing and communications, along with significant experience in office operations and creative design. As a colleague, his positive energy shines bright, and he has a promising future ahead. Angel earned a bachelor’s degree in interior design from the Art Institute of Sacramento.

2017 STEVIE AWARD

OMI CEO Paula Chiocchi was named a Bronze Award winner in the category for Female Entrepreneur of the Year, Business Services, for her innovative work in providing B2B and B2C acquisition email data and marketing services to Fortune 2000 and mid-size companies worldwide.

2016 STEVIE AWARD

Outward Media's B2B Email Marketing Database was recognized by the Stevie® Awards for Women in Business for its impact on email marketing success, earning a Bronze Award for Best New Product or Service of the Year.

GOLDEN BRIDGE AWARD WINNER

Outward Media, Inc. CEO Paula Chiocchi was named the silver winner in the 2015 Golden Bridge Awards in the category of “Best Female Entrepreneur/Founder” in recognition of her email marketing industry innovation and success.

2014 STEVIE AWARD

OMI CEO Paula Chiocchi was named the Bronze Award winner in the “Female Entrepreneur of the Year – Business Services” category, earning kudos for transforming email marketing through new approaches to email data licensing, delivery and accuracy.