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Outward Media, Inc. (OMI), a leading provider of multi-channel marketing data, today announced its President and Founder Paula Chiocchi has been selected to speak at the Small Business Expo on November 6 in Los Angeles. Chiocchi, a thought leader and innovator in direct marketing, will address attendees on the topic of “Five Secrets to Finding New Customers for Small Businesses.”
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Whether you’re a rookie business owner or a veteran executive just getting started with your own firm, being an entrepreneur can distort your perspective and get in the way of clear decision making. Don’t let these five common entrepreneurial mistakes keep you from reaching your sales and marketing goals
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So, you’ve just launched your new company. You’ve come up with new products and services that you’re convinced will crush the competition, you bought an awesome new desk and set up a stylish office, and you’re about to embark on a whole new entrepreneurial lifestyle. But even if your business is virtual, your first order of business is to find customers. And if you’re like most of us, you’ve learned the hard way that they don’t always come knocking on your door, especially if you’re just starting out. As an entrepreneur, where will you find your first customers?
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(Marketwire Via Acquire Media NewsEdge) LOS ANGELES, CA -- (Marketwired) -- 09/17/14 -- Outward Media, Inc. (OMI) today announced its President and Founder Paula Chiocchi has been selected to speak at the Integrated Marketing Summit (IMS) on September 23 in Kansas City. Chiocchi, a thought leader and innovator in direct marketing, will discuss "Marketing Data Strategies and Best Practices" as part of a 9:25 a.m. panel moderated by Shawn Elledge, CEO of IMS. Chiocchi's discussion will cover the latest in data tools and strategies that marketers need to be aware of as they plan and implement business-to-business marketing programs.
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There’s a lot more to email marketing than meets the eye. And while it’s true great content is critical, it takes much more than a powerful message to generate strong results. And if you don’t follow best practices, you might risk alienating your customers and prospects indefinitely. So before you get started on your next email campaign, here are five considerations to keep in mind...
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